Apple’s entry into VR is a ‘watershed moment,’ say top industry execs
Apple Launches Vision Pro Mixed Reality Headset at WWDC 2023
Apple unveiled its Vision Pro mixed reality headset on Monday at its annual WWDC event. The product launch marks a watershed moment for the industry, according to some executives in the augmented and virtual reality space. The headset allows users to interact with apps in a completely new way, using their eyes, hands, and voice to navigate through content. The company’s new spatial computing platform, visionOS, will enable developers to build apps in much the same way as they would for iOS on the iPhone.
Cher Wang, CEO of HTC, described Apple’s entry into the market as a major validation of everything HTC VIVE has been working on. However, she also noted that the “closed” nature of Apple’s services ecosystem may be problematic for developers who need to be more flexible when it comes to the platforms and devices through which users access their services.
Other industry experts opine that virtual and augmented reality technologies have been through a period of intense scrutiny and skepticism in recent times, but they believe that Apple’s Vision Pro will transform the spatial computing segment.
FAQs
What is the Vision Pro mixed reality headset?
Vision Pro is a mixed reality headset launched by Apple on Monday at its annual WWDC event. The headset allows users to see apps in a new way in the spaces around them, using their eyes, hands, and voice to navigate through the content.
What is visionOS?
visionOS is a new spatial computing platform designed specifically for the Vision Pro headset. It will enable developers to build apps like they would for iOS on the iPhone.
When will the Vision Pro be available?
The headset will be available starting at $3,499 beginning early next year.
What does the launch of the Vision Pro mean for the industry?
The launch marks a watershed moment for the mixed reality industry, according to some executives. They believe that Apple’s entry into the market will bring even more confidence in the global market for VR, but also note that the “closed” nature of Apple’s services ecosystem may be limiting for developers.
What do industry experts opine about the future of mixed reality?
They believe that while virtual and augmented reality technologies have been through a period of intense scrutiny and skepticism in recent times, Apple’s Vision Pro will transform the spatial computing segment of the industry and signify how mixed reality is likely to have more viable use cases in the business-facing side of things.
Top industry executives declare Apple’s move into VR as a remarkable turning point
Apple has launched its Vision Pro headset at its annual WWDC event on Monday, finally putting an end to months of speculation surrounding the Cupertino tech giant’s plans to create its own VR or augmented reality product. The executives of some major players in the augmented and virtual reality space have welcomed the competition from the US tech giant, marking a “watershed moment” for the industry. Taiwanese tech giant HTC’s CEO, Cher Wang, believes that Apple’s move is a validation for the industry, but highlights the problematic “closed” nature of Apple’s services ecosystem. Apple’s Vision Pro allows users to view apps in a new way in the spaces around them, and can be used for work through videoconferencing apps such as Microsoft Office tools and Adobe Lightroom. Available starting at $3,499, the headset will run on visionOS, a new spatial computing platform specifically designed for the company’s new headset to enable developers to build apps like they would for iOS on the iPhone. Industry executives have said that the launch marks a significant milestone for the nascent mixed reality market.