Success starts by saying ‘no’ to almost everything
Apple SVP of Services Eddy Cue revealed that the tech giant’s secret to success lies in the ability to say “no” to almost everything. During a discussion with CNBC’s Jim Cramer at the CNBC CEO Council Summit in Santa Barbara, California, Cue explained that it’s easy to get carried away when operating as a large company and try to do everything. However, the approach Apple takes is to only move forward with an idea if it is something they know they can execute well and if it’s something that customers genuinely care about. Cue has been with Apple since 1989 and has since become a key figure in several company innovations, including the launch of the iTunes Store and Apple’s foray into sports streaming with a 10-year deal with Major League Soccer.
FAQs:
Q: What did Eddy Cue say about Apple’s approach to new ideas?
A: According to Eddy Cue, Apple only moves forward with an idea if it’s something they know they can execute well and if it’s something consumers really care about.
Q: What did Cue say about Apple’s success?
A: Cue revealed that Apple’s success lies in the ability to say “no” to almost everything.
Q: What innovations has Eddy Cue been a key figure in at Apple?
A: Cue has been a key figure in several innovations at Apple, including the launch of the iTunes Store and Apple’s foray into sports streaming with a 10-year deal with Major League Soccer.
Q: How long has Eddy Cue been with Apple?
A: Cue has been with Apple since 1989.
Starting on the path to success begins with the ability to decline or reject almost everything.
Apple’s senior vice president of services, Eddy Cue, credits much of the success of the world’s largest company to its stringent policy of saying “no” more often than “yes.” Speaking to CNBC’s Jim Cramer at the first CNBC CEO Council Summit in Santa Barbara, California, Cue said, “We say ‘no’ to almost everything.” According to him, an idea only makes it off the drawing board at Apple if it’s something the company knows it can execute well and if it’s something consumers really care about. Cue has been a key figure in numerous Apple innovations since joining the company in 1989 as manager of software engineering, including the launch of the iTunes Store and Apple’s foray into sports streaming. He referenced Wayne Gretzky’s famous ability to see ahead when discussing Apple’s entry into sports streaming, saying, “We wanted to go where the puck was going, not where the puck was.”