Intel drops as Apple moves to its own silicon on all computers
Shares of Intel fell on Monday after Apple announced that its upcoming Mac Pro computer will include a new homemade chip, completing the company’s effort to bring its own processors to its entire PC lineup. The M2 Ultra, which will power the new computer, is up to three times faster than the speediest Intel-based Mac Pro. The announcement was made during Apple’s Worldwide Developer Conference, where Jennifer Munn, director of engineering program management, called the M2 Ultra “a monster of a chip.” The Mac Pro containing the new chip will come with 192 GB of memory and start at $6,999. This move represents heightened competition for Intel, which is already facing competition from AMD and Nvidia in the PC chip market.
FAQs:
What is the M2 Ultra?
The M2 Ultra is a chip developed by Apple to be used in their upcoming Mac Pro computer.
How does the M2 Ultra compare to other chips?
The M2 Ultra is up to three times faster than the speediest Intel-based Mac Pro.
How much memory does the Mac Pro containing the M2 Ultra have?
The Mac Pro containing the M2 Ultra will come with 192 GB of memory.
How much will the Mac Pro containing the M2 Ultra cost?
The Mac Pro containing the M2 Ultra will start at $6,999.
What does this announcement mean for Intel?
This announcement represents heightened competition for Intel in the PC chip market, where they are already facing competition from AMD and Nvidia.
Apple transitions to its own silicon, causing a decline in Intel’s market share.
Apple’s shares closed lower on Monday as the tech giant announced that its upcoming Mac Pro computer will feature a new homemade chip, representing the culmination of the company’s efforts to bring its own processors to its entire PC lineup. The M2 Ultra, which will power the new computer, is said to be up to three times faster than the speediest Intel-based Mac Pro. Former Intel executive Gregory Bryant said that Apple’s silicon technology represented “a different kind of competition” and that the unification of the developer ecosystem across Apple’s devices was “inevitable”. The Mac Pro featuring the new chip will start at $6,999 and come with 192 GB of memory. Meanwhile, Intel’s shares fell 4.6% to close at $29.86 following the announcement.