Chuyển tới nội dung
Trang chủ » “Insights to Success: Top Tips from Coco & Eve’s Multimillion-Dollar Enterprise”

“Insights to Success: Top Tips from Coco & Eve’s Multimillion-Dollar Enterprise”

Coco & Eve's multimillion-dollar business. Here are their top tips for success

Coco & Eve’s multimillion-dollar business. Here are their top tips for success

Singapore-Based Couple Behind Beauty Brand Coco & Eve Share Their Tips for Success

Managing a successful business is never easy, but for Emily Hamilton and Alexander Ostrowski, who run Coco & Eve, a Bali-inspired beauty brand, they count themselves as “very lucky” to have each other. As husband and wife and business partners, they complement each other’s expertise and abilities. Hamilton excels in product knowledge, while Ostrowski manages finances and operations to ensure the business runs as efficiently as possible.

Coco & Eve’s most popular product is the “Like a Virgin” hair masque, which has a cult following on TikTok. Although the Covid-19 pandemic presented supply chain issues, the couple quickly pivoted from a direct-to-consumer strategy to an “omnichannel” approach. They partnered with online retailers like Shopee and Amazon and expanded their presence in physical stores like Sephora. This shift in strategy helped them not only survive but thrive, growing 240% from 2020 to 2022.

Hamilton and Ostrowski shared three tips with CNBC Make It on how to run a successful business:

1. Putting customers first: To build a thriving business, it’s crucial to create products that people love. Hamilton launched the hair masque in 2018, filling a mid-tier space that had yet to be filled: salon-grade products at an affordable price.

2. Being cash-conscious: With rising inflation, the cost of doing business is higher, and customers are thinking twice about their spending habits. Hamilton and Ostrowski are “cash-conscious every step of the way” and evaluate the cost of logistics, marketing, or any other costs before launching new initiatives.

3. From “product love” to “brand love”: Hamilton continues to expand the range of hair care products for Coco & Eve and has even ventured into skin care, body care, and sun care. Innovation has cultivated a loyal customer base, and they aim to launch ten new products a year to build up all the categories as the brand grows.

FAQs:

What is Coco & Eve?
Coco & Eve is a Bali-inspired beauty brand that features a range of hair and body care products.

Who are the founders of Coco & Eve?
Emily Hamilton and Alexander Ostrowski are the founders of Coco & Eve.

What is Coco & Eve’s most popular product?
Coco & Eve’s most popular product is the “Like a Virgin” hair masque, which has a cult following on TikTok.

How did the Covid-19 pandemic affect Coco & Eve?
The pandemic presented supply chain issues, but Coco & Eve quickly pivoted from a direct-to-consumer strategy to an “omnichannel” approach, partnering with online retailers and expanding their presence in physical stores.

What are Hamilton and Ostrowski’s tips for running a successful business?
Hamilton and Ostrowski’s tips for running a successful business include putting customers first, being cash-conscious, and aiming to convert “product love” to “brand love” through innovation and expanding product categories.

Coco & Eve's multimillion-dollar business. Here are their top tips for success
Coco & Eve’s multimillion-dollar business. Here are their top tips for success

Top Tips for Success from Coco & Eve’s Multimillion-Dollar Business

Emily Hamilton and Alexander Ostrowski are the Singapore-based husband-and-wife team behind Coco & Eve, a beauty brand that has rapidly grown in popularity due to their cult TikTok product, the “Like a Virgin” hair masque. Despite the Covid-19 pandemic posing challenges for many businesses, the couple were able to pivot to an “omnichannel” strategy by partnering with online marketplaces such as Amazon and Sephora. This strategy led to Coco & Eve’s growth of 240% from 2020 to 2022, with the founders projecting annual revenue of $100 million.

Hamilton and Ostrowski attribute their success to three key factors. Firstly, putting customers first by listening to feedback and making sure to identify and fix any problems early. Secondly, being cash-conscious and analyzing every cost in detail. Finally, a commitment to innovation and risk-taking, with Coco & Eve aiming to launch 10 products a year across various categories. Through careful planning and a focus on customer satisfaction, the couple has built a growing and thriving beauty brand.

Trả lời

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *