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Musk announces payment plan by Twitter to verified creators for including ads in their reply tweets.

Twitter to pay verified creators for ads in replies, Musk says

Twitter to pay verified creators for ads in replies, Musk says

Twitter to start paying verified content creators for ads in their replies

Social media giant Twitter is set to introduce a new feature where verified content creators will be paid for ads in their replies. The first payment block, estimated to be around $5 million, will be made soon, according to the company’s owner, Elon Musk. However, Musk said that only verified creators would count, and only verified users would receive the ads.

Musk bought Twitter last October and since then, the platform has struggled to retain advertisers. The company has laid off several thousand employees, which raised concerns about the placement of ads. Advertisers have been wary in the past, but the new move may be attractive to content creators who want to monetize their work while using Twitter.

The announcement comes as Linda Yaccarino, the new CEO and advertising veteran from NBCUniversal, prepares to take the helm at the social media platform. Musk had previously stated that Twitter makes about five or six cents per hour of attention from users and that ads that are more relevant and timely could raise that to 15 cents or more.

FAQs:

What is Twitter’s new feature mentioned in the article?
Twitter will introduce a new feature where verified content creators will be paid for ads in their replies.

Who is eligible to receive payment for the ads?
Only verified content creators will be eligible to receive payment for ads in their replies, and only verified users will receive the ads.

How much is the first payment block?
The first payment block is estimated to be around $5 million.

Why has Twitter struggled to retain advertisers in the past?
Twitter has struggled to retain advertisers in the past due to concerns about the placement of ads after the company laid off several thousand employees.

Who is Twitter’s new CEO?
Twitter’s newly named CEO is Linda Yaccarino, an advertising veteran from NBCUniversal.

Twitter to pay verified creators for ads in replies, Musk says
Twitter to pay verified creators for ads in replies, Musk says

According to Musk, Twitter will compensate verified creators for ads featured in replies.

Twitter will soon begin paying verified content creators for ads in their replies, with the first payment block estimated at around $5 million. Elon Musk, the billionaire who bought Twitter last year, announced the move on Friday, specifying that the creator must be verified and only ads served to verified users will count. Since Musk acquired Twitter, the platform has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousands of employees. The move comes as Linda Yaccarino, an advertising veteran from NBCUniversal, is about to take the helm at the social media platform as its new CEO. In March, Musk said that the messaging service makes about 5 or 6 cents per hour of attention from users, and could raise that to 15 cents or more with advertisements that are more relevant and timely.

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